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	<title>Colored Glasses &#187; social media</title>
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		<title>Misunderstanding a Website: The single biggest mistake you can make with your business website</title>
		<link>http://blog.ephective.com/2009/10/misunderstanding-a-website-the-single-biggest-mistake-you-can-make-with-your-business-website/</link>
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		<pubDate>Tue, 20 Oct 2009 01:35:43 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[company website]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[website investment]]></category>

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		<description><![CDATA[A website is more than directions to your business and an &#8220;about us&#8221; page.  It has the power to turn customers into a cult of die-hard fans and the power to seek out new clients on its own.
Don&#8217;t misunderstand the place of a website in your business.
Ten years ago, the purpose of a website [...]]]></description>
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		<title>Turn your business website into new business &#8211; 6 ways to let your website work for you</title>
		<link>http://blog.ephective.com/2009/10/turn-your-business-website-into-new-business-6-ways-to-let-your-website-work-for-you/</link>
		<comments>http://blog.ephective.com/2009/10/turn-your-business-website-into-new-business-6-ways-to-let-your-website-work-for-you/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 01:29:38 +0000</pubDate>
		<dc:creator>Cory</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mailing list]]></category>
		<category><![CDATA[search engine advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
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		<description><![CDATA[No matter what business you are in, you can turn a website from a glorified &#8220;frequently asked questions&#8221; about your business into a website that works for you—and maybe even an additional revenue stream.
The Business Catalyst blog has a good post of what it means to have a website that works for you.
They sum up [...]]]></description>
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