A website is more than directions to your business and an “about us” page. It has the power to turn customers into a cult of die-hard fans and the power to seek out new clients on its own.
Don’t misunderstand the place of a website in your business.
No matter what business you are in, you can turn a website from a glorified “frequently asked questions” about your business into a website that works for you—and maybe even an additional revenue stream.
They sum up the post with this little bit of insight:
“[...] keeping in touch with satisfied customers and periodically reminding them why they bought from you in the first place – all with the aim of encouraging repeat visits and purchases.”