No matter what business you are in, you can turn a website from a glorified “frequently asked questions” about your business into a website that works for you—and maybe even an additional revenue stream.

The Business Catalyst blog has a good post of what it means to have a website that works for you.

They sum up the post with this little bit of insight:

“[...] keeping in touch with satisfied customers and periodically reminding them why they bought from you in the first place – all with the aim of encouraging repeat visits and purchases.”

That’s easier said than done.  Need some ideas?

1. A mailing list is a good place to start. Offer money saving opportunities and people will sign up. If you are a restaurant, offer coupons. If you are a photographer, offer tips about photography and the occasional deal on a package.  Reminder emails are always good too… “It’s school pictures time!  Packages starting at $”
2. A company blog. You mean I’m hyping the idea of a blog on a blog? Crazy, I know. However, a blog is an easy way to get your bona fides across to your client. It also gives your business some personality. Don’t be all business either.  Post some photos from this years Christmas party.  The photos taken early in the evening, before someone puts a lampshade on their head.
3. Help on forums and bulletin boards. Are you an expert in your field? Get on a forum and start contributing. People will see that you know your stuff, and what’s this? You’re in the same city as them. Bingo. New business opportunity.
4. Social media. I know, I know. Boooooorinnngggg… But social media isn’t going anywhere. In fact, it’s growing. You can use social media to reinforce your relationship with your customer. They’re on Facebook and Twitter. Why aren’t you?
5. Search Engine Advertising (Pay-per-click). This one is a little difficult to do on your own but not impossible. Create a campaign and a budget and get started. If you don’t get new business from search engine advertising then you’re not doing it right.
6. Community, Community, Community. Forget about location. Build a community of customers and you will have a successful business. Period.

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