Archive for October, 2009

Misunderstanding a Website: The single biggest mistake you can make with your business website

October 19th, 2009

A website is more than directions to your business and an “about us” page. It has the power to turn customers into a cult of die-hard fans and the power to seek out new clients on its own.

Don’t misunderstand the place of a website in your business.

» Read more: Misunderstanding a Website: The single biggest mistake you can make with your business website

Turn your business website into new business – 6 ways to let your website work for you

October 19th, 2009

No matter what business you are in, you can turn a website from a glorified “frequently asked questions” about your business into a website that works for you—and maybe even an additional revenue stream.

The Business Catalyst blog has a good post of what it means to have a website that works for you.

They sum up the post with this little bit of insight:

“[...] keeping in touch with satisfied customers and periodically reminding them why they bought from you in the first place – all with the aim of encouraging repeat visits and purchases.”

That’s easier said than done.  Need some ideas?

» Read more: Turn your business website into new business – 6 ways to let your website work for you

Choosing a web designer that works for you

October 15th, 2009

Shopping for a website can be a difficult experience.  With everyone in the world claiming to be a web designer these days it can be tough for a small business on a budget.

You can break all the web designers into 3 distinct groups.

  1. Independent, inexperienced web designer. The high school student. Someday they will be a great web designer.  But right now, they are young and inexperienced.  You can grab a website for cheap, if you’re willing to sacrifice quality.
  2. Resellers. The absentee. Certain large companies offer the ability to resell their services.  These individuals will simply sign up with some large company and sell the service as if it were their own.  These services can be relatively cheap and produce a decent “cookie cutter” website.  This means that a you have no control over the design you choose being sold to 5, 10, or 100 people.
  3. Professionals. The company. A business that is devoted to creating websites.   The web design process is well defined and you know exactly what you’re getting yourself into.  Typically, most companies will be able to deliver a quality website.  But as with everything–shop around.  Not all web designers are created equal.

The world of web design usually sticks to the old adage, “You get what you pay for.”  So what should you look for when shopping for a website?

» Read more: Choosing a web designer that works for you